Sunday, April 10, 2011

The hidden forces that shape our decision

I'm now reading this book about what shape our decisions when we make a purchase.


This is really an interesting read.


Although the author, Dan Ariely, describe his research experiments, they were interestingly captivating.


Do you know why you are willing to pay S$5 for a cup of Starbuck coffee when you can get one in a coffeeshop for S$1?


Want to know, go read this book.

4 comments:

SiewHoon said...

I got the same book too! :)

M@rk said...

So, are you still buying Prada?

Haha!

SiewHoon said...

No prada.. bought my first LV a month ago in Rome though... :P

M@rk said...

I'm sure it's a great buy, S$ so strong!

The Third Life

  The third life! As I enter this phase of my life, there are obvious and inevitable changes to me, be it physically, mentally and even circ...