I'm now reading this book about what shape our decisions when we make a purchase.
This is really an interesting read.
Although the author, Dan Ariely, describe his research experiments, they were interestingly captivating.
Do you know why you are willing to pay S$5 for a cup of Starbuck coffee when you can get one in a coffeeshop for S$1?
Want to know, go read this book.
"You don't learn from your experiences, you learn from reflecting on your experiences."
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4 comments:
I got the same book too! :)
So, are you still buying Prada?
Haha!
No prada.. bought my first LV a month ago in Rome though... :P
I'm sure it's a great buy, S$ so strong!
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